FreshStop, Fruit & Veg City & Food Lovers Markets, held their first joint conference to celebrate the 21st  anniversary of Freshstopthe opening of the first Fruit & Veg City.

Access Park, the first store, opened in Cape Town 21 years ago to the date. The store has been upgraded several times during the past two decades and most recently, to a Food Lovers Market and is still a shining star where many of the senior management earned their stripes in the very competitive retail arena in South Africa.

The 21st Birthday Conference included leading International Speakers, highlighting new worldFreshStopSunCity wide trends and innovations. Brian and Mike Coppin proved again that the strategic decisions taken over the past few years have set us up to be winning brands with Food Lovers Markets “Theater of Foods” and FreshStops Fresh Convenience offers comparable to the best of class anywhere in the world.

Brian and Mike made sure everyone could be involved with each Brands core Purpose, which included not only our Brands but the Brand Personality and values and beliefs of the people who represent us on a day to day basis. The theme of our Conference message can be found in the recently published book Conscious Capitalism written by John Mackey who is one of the founders of Whole Foods in the USA.

The atmosphere and the camaraderie was electrifying with our suppliers displaying the best Trade Show to date exhibiting their Brands and the advantages, but just as important to allow everyone to discuss and understand the support which could


bring  benefits to each of our Franchisees, making friends and build relationships was another area which was clearly seen in the exhibition hall.

Our Suppliers really showed support and held many fun competitions and sponsored many of the lucky draw prizes.

The Golf day was again a phenomenal success played on the world class Gary Player and Lost City Courses, while non-golfers enjoyed the game drives and spas at their leisure. Here again we thank our Suppliers for their generous contributions.

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The climax of the conference was the final evening and the celebration of the twenty one years of hard work where Stephen King, Chevron VP, presented Brian and Mike with a huge Birthday Present after which Prime Circle, one of South Africa’s most talented bands, sang Happy Birthday.