Five Star Investment Opportunity

Global Company

Chevron is one of the world’s leading integrated energy companies – with subsidiaries in over 150 countries.
We have over 50,000 employees worldwide; working to meet the world’s energy needs and develop energy resources for the future. Our current global refining capacity totals over 2 million barrels of oil per day, with 75% of it occurring outside the United States.
With an unparalleled marketing network, supporting retail outlets in six continents, potential business owners are assured the necessary resources to achieve business success.
Chevron’s 75 years of continued marketing commitment has enabled us to grow from strength to strength, creating a preference for the Caltex brand in Asia Pacific and Africa.

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Local Brand

Caltex has been a household name in South Africa for more than 75 years. Our parent company, Chevron, also recently celebrated 100 years in South Africa in May 2011.

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The Caltex brand continues to have a high success rate for investors. Here’s why:

A Trusted Brand

Customers feel secure about the quality of our products. Our fuels continue to hold a premium brand platform and are recognised and respected for their high quality uniquely patented additives.
Nevertheless, the best chance for success in fuel retailing comes when a strong, established and respected brand works together with a locally focused, independent business owner.

Understanding customers

Caltex always puts our customers’ needs first, which in turn helps build success for our retailers. From research, we know that 3 things drive customer loyalty:
Fuel Quality: Attract customers with differentiated quality fuels
Service : Keep customers coming back with friendly and valued service
Local Marketing : Increase sales by presenting the right offer with the right message in the right place
In the recent South African Customer Satisfaction Index, customers gave us the best score among all petroleum service stations in the country.

World-class marketing communications

Growing the star power of Caltex is our unwavering commitment. Our latest world-class advertising campaign, ‘It’s how you get there’, reaches out and tries to connect all motorists to your forecourt.
By leveraging key advertising mediums like TV, radio, billboards and digital media, we also run regular promotions to keep your customers coming back.

Modern stations

The Caltex brand experience is hard to miss at any of our stations – bright, strong and dynamic colours; modern equipment; clean and safe forecourts.
In partnership with FreshStop, one of South Africa’s foremost supermarket retailers, potential business owners will also receive supply chain, logistics and comprehensive support to deliver a fresh and healthy convenience offer which is relevant to your demographic profile at competitive prices.

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Quality Products

Our high-quality products set us apart from the rest. Caltex with Techron® petrol, Caltex Diesel with Techron®, Delo and Havoline engine oils have been trusted and loved by customers for many years.

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Caltex Fuels with Techron®

All Caltex fuels, be it petrol or diesel, contain Techron® – an exclusive additive developed after more than 30 years of research and development. Techron® is proven to effectively clean vital engine parts, delivering five key benefits to motorists:

  • Better fuel economy
  • Enhanced engine reliability
  • Reduced exhaust emissions
  • Smoother ride
  • Overall better performance

Not surprisingly, our fuel additive technology has been trusted by motorists, mechanics and auto manufacturers around the world, since it was launched in 1996.
Visit www.caltexwithtechron.com to find out more.

Caltex Lubricants and Coolants
For over 100 years, customers have trusted Caltex Havoline and Caltex Delo to provide complete engine protection.
Caltex Havoline with Deposit Shield™ is an advanced formulation that protects engines from the onslaught of harmful deposits. Havoline motor oils are also known to improve engine performance, whilst maximising fuel economy. Automobile enthusiasts reach for Havoline passenger car motor oil, motorcycle oil, antifreeze, coolant and transmission fluid products when they want the ultimate in engine performance and protection.
Visit www.havoline.com to find out more.

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formulated with ISOSYN® Technology, Caltex Delo combines highly refined base oils with advanced additives to create products that rival synthetic lubricants in critical performance tests.
Designed for both on- and off-road use, Delo serves a variety of functions: from truck and bus transportation, owner operator vehicles, construction, mining, agriculture and power generators.
Visit www.deloperformance.com to find out more.

The Caltex StarCard

The Caltex StarCard is an established fleet charge card payment service for business use. It provides fleet management reporting to business customers so they can track vehicle performance or manage fuel budgets by cost centre.
The card is highly represented in site purchase statistics and, depending on location, it may represent a significant proportion of total transactions.

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Comprehensive Support

Running a business is an enormous task. As partners, we are always by your side – offering valuable support and assistance at every step.
Here is how we assist our retailers:
Site set-up and design
Constructing a Caltex service station is an intricate process involving legal issues, design standards and material sourcing. Our engineers can guide you through the task, ensuring that the job is done correctly and efficiently.

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Financial Assistance

We have a range of flexible financial models that will support existing site redevelopment or new site builds. If you know an existing site that can benefit from redevelopment and optimization, we will work with you to structure a package that allows you to convert to the Caltex Brand and maximise the potential of your site.
In addition, we also have packages tailor-made to assist you in developing your new service station.

Caltex Business Consultants

Once you start business, you would need guidance at every step. That is why, we have a dedicated and well-trained team of Business Consultants who understand the markets and the intricacies of your business. Each Consultant supports a group of individual retailer sites, and is capable of helping you in setting up business plans, assessing performance and fine-tuning marketing tactics.

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From the moment you choose to partner with us, you will have access to regular support from our dedicated Business Consultants.
Each Consultant supports a group of individual retailer sites, and is capable of helping you set up business plans, assess performances and fine-tune marketing tactics.
Our Business Consultants are familiar with local market conditions. They will assist and advise you to ensure that service, operational and image upkeep expectations are being met – so that the customer site experience is as good as it can be.

 

Comprehensive, Ongoing Training

As a valuable business partner, you will receive training in business planning, product knowledge, people management, facilities upkeep, safety and security.
We believe in knowledge sharing – providing all our partners with the latest and best information from around the world.
There are also a series of training courses that will prepare you for all aspects of fuel retailing. These courses include:

  • Fuel management
  • Operational procedures
  • Customer service expectations
  • Site marketing tools

At the end of the program, you will not only be able to successfully redevelop or establish a new site, but also manage it in a high quality, clean, safe and reliable manner.

Chevron Business Point
The Chevron Business Point (CBP) is your primary day-to-day transaction interface with Caltex. You can order fuel, track order progress, access invoices and statements or keep up with all the latest Caltex news via a single point.

Local Site Marketing
One of our key differentiators is our ‘localness’. Through our research, we know that over 80 percent of your customers will live within a few kilometers of your site.
Done well, Local Site Marketing (LSM) can help build up a large and loyal customer base. While customers rely on and trust the backing of a big brand, they also like to feel that there’s a connection between them and their local service station.
Caltex LSM helps you chart out a local and distinctive promotional plan for your site, while highlighting the Caltex brand experience.

FreshStop Support
In partnership with FreshStop, one of South Africa’s foremost supermarket retailers, potential business owners will also receive supply chain, logistics and comprehensive support to deliver a fresh and healthy convenience offer which is relevant to your demographic profile at competitive prices.

Professional People

To ensure the highest quality performance, we live and breathe The Chevron Way.

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Our Vision
Our vision is to be the global energy company most admired for its people, partnership and performance. This means we:

  • Safely provide energy products vital to sustainable economic progress and human development throughout the world;
  • Are people and an organization with superior capabilities and commitment;
  • Are the partner of choice;
  • Earn the admiration of all our stakeholders – investors, customers, host governments, local communities and our employees – not only for the goals we achieve but how we achieve them
  • Deliver world-class performance.

Our Values
Our actions are governed by our values. We believe in conducting business in a socially responsible and ethical manner. We respect the law, support universal human rights, protect the environment and benefit the communities where we work.

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Integrity
We are honest with others and ourselves. We meet the highest ethical standards in all business dealings. We do what we say we will do. We accept responsibility and hold ourselves accountable for our work and our actions.

Solutions Driven
As we are committed to excellence in everything we do, we want to work with you in partnership seeking out the best solutions and results for both parties. Our people are results driven and we strive to overcome issues with innovative thoughts and solutions. We are passionate about this business and have energy to achieve results that exceed expectations – yours and ours.

Lasting Partnerships
Setting up a working station is an expensive and time-consuming business. Therefore we recommend long-term agreements so that both parties can plan for the future and maximize benefits. We have a large number of business partners and investors that have been with us for generations, and we suggest you consult them to find out the benefits of a long-term partnership with Caltex.