FreshStop, South Africa’s most innovative forecourt convenience brand , has just reached yet another milestone in their short but distinguished career that started just less than five years ago, when the first store opened its doors in Parklands, Cape Town, by opening up their 150th Store, FreshStop Zhut City on 28 November  2013.

2013 has been yet another successful year for FreshStop, the fastest growing convenience retail brand in South Africa. Not only did FreshStop win the prestigious International Convenience Retailer of the Year  Award 2013 at the 15th Insight NACS International Convenience Retail  Awards  that  took  place in London in  September  2013,  but  they have also managed to FreshStopZhutCity2open up their 150th FreshStop  store.

FreshStop at Caltex Zhut City, 12519 Klipspruit Valley Road, Orlando West in Soweto, the 150th store, is quite significant, as it is located in the heart of Soweto near such  famous sites as Nelson Mandela’ s former home, the Hector Pieterson Museum, the infamous Vilakazi Street and Orlando Stadium. This demonstrates that FreshStop is now more than just another forecourt convenience brand – it has become a part of the very fabric of South African society.

The FreshStop store caters to all types of customers. Over and above the wide range of fresh fruit and vegetables, Grab ‘n Go
150FreshStopStores5.JPGselection and grocery department, the on-site bakery provides freshly baked pies, sandwiches and wraps. In addition, a self-service Lavazza coffee station with an experienced coffee assistant is on hand to provide an excellent service to our clientele.

“I am proud to bring the FreshStop brand to the people of Soweto. FreshStop is definitely a leader in its field and a driven brand having just won the International Convenience Retailer of the Year award through NACS. I am very pleased to be a part of this retail family, which is fast becoming the convenience store of choice in South Africa,” concludes George of Caltex Zhut City.

So pull into Fresh Stop at Caltex for a convenient shopping experience on a whole other level and be sure to keep your eyes on FreshStop as they start motoring their way towards opening their 200th store.

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