With You Together



The 3rd annual All Fuels Conference took place on 25 November 2014 at the Coastlands Hotel in Umhlanga Ridge, Durban, KZN.


The spectacular 11th floor venue set the stage for the event, the focus being on luxury, elegance and style, and near 360 degree views of Durban.

“With You Together” was the message of the conference, Team All Fuels side by side with the network, sharing ideas and facing the future as a united front.

The honoured guests were site owners from the All Fuels Network and their partners, the Department of Energy, a few suppliers and some guest speakers joining us.SAM_1359_Edited

All refreshments were served at the venue, and a buffet lunch at Saffron Restaurant on the 4th floor of the hotel.

Maria Watson, the General Manager of All Fuels shared some points of our Business Plan and gave an overview of All Fuels 2014, including our Corporate Social Initiatives and Customer First Awards achievements.

SAM_1343_EditedAbsa gave us a run-down of their products and services for fuel stations.

Chevron SA presented on consumer opinion of the Caltex Brand.

Cashnet Logistics shared their futuristic cash management solutions.

Chevron Lubricants spoke about how Caltex will keep looking after your engine with their wide range of oils.

Xolile Mthwa, The Regional Director for the Department of Energy South Africa shared valuable information in respect of  service stations.SAM_1356_Edited

Fueled Online Wetstock Monitoring System showed us our new WSM and the advantages of managing fuel supply.

The challenges of a near-cashless society were addressed by Chevron SA with a breakdown of card fraud awareness strategies.

SAM_1377_EditedDipgreen brought us a view of our greener future with environmentally friendly products and services for our service station forecourts.

Awar Goolam-Mahomed (All Fuels Franchise Growth Manager) shared the Marketing Plan for the All Fuels Cluster.SAM_1385_Edited

The day was wrapped up with the awards ceremony by our Ms Watson and Ahmed Patel (CEO) and Anwar Goolam-Mahomed, with the prizes being luxury health spa treatments on the Kwazulu Natal South Coast, Midlands, and Pietermaritzburg.



Guinea Fowl Service Station in Ladysmith was awarded for their Site Development initiatives.


Taxistar Intercity in Ladysmith (unfortunately not present), received an award for Volume Growth.

Maneys Garage award was also for Volume Growth.


Caltex Cato Ridge award for Site Development.


Wallers Garage in Hammarsdale award for Site Development (unfortunately not present)

Thongasi Service Station award for Overall Customer First Performance for the year.


Caltex Bird Sanctuary in Pietermaritzburg received an award for achieving 1,000,000 litres a month in the year of 2014.


All Fuels Supervisor Livaden Rajpal received an award for Exceptional Dedication.


Maria Watson gave a special thanks to Monique van der Walt for putting together the Retailer Conference 2014.


Team All Fuels thanks everyone who made this day possible and look forward to our future With You Together.

View all pictures in the gallery

Retailer Conference 2013